IP-COM India recently held partners meet with an initiative to Re-introduce IP-COM Brand in India. The meet was attended by 30+ Prime Partners across New Delhi Region.
IP-COM strategy is to focus on SMB Market in India and provide the complete networking solution for the customer instead of single product. IP-COM pursues the value of the solution. IP-COM holds expertise to provide the most suitable solution for the project, such as hospitality, enterprise, education, outdoor transmission. And the previous such implementation and projects from IP-COM have turned out to be successful and effective with positive outcome in other countries.
With a Re-entry in the Indian market, IP-COM will be focusing on SMB Market and CCTV segment to fulfil market demand. This time around IP-COM is differentiating itself by offering direct support and price to its Partners and SIs, which will default issue such as stock, RMA and project delivery incompetence. The brand is also making sure to keep abundance stock for special projects and tenders which will need products in handy. With the complete solution projects needing more than only products to make it successful, IP-COM has also made sure to have technical as well as pre-sales and after-sales service team ready so that customer gets a satisfactory result from the brand.
During the Partners meet in IP-COM, brand assured they will be introducing new price system and new channel system and will make sure that they protect the profit of their partners in this cut-throat competitive market. IP-COM is aggressive on rebuilding the channel system in India with each area consisting of two or three Distributors who will adhere to respective channel policy.
“Bringing IP-COM back in India is a well-thought step from Tenda, considering the current demand for Networking and Wireless solution as well as Digital security market, a brand which provides a complete solution to the respective client was required and IP-COM ticks all right box to do so.” Said Mr Frank Rao, Director India & SAARC, Tenda Technologies & IP-COM Business.