India

US company launches top-selling ZED Series PCs exclusively on Flipkart

US-based leading electronics makerI-Life today launched its flagship ZED series affordable notebooks and tablets for the Indian market. I-Life launched three products—ZEDBook 2-in-1 detachable laptop (in gold and grey colours), ZED Air laptop (in silver and grey) and ZED Air Pro (in silver) an ultra-slim notebook. I-Life also announced its exclusive tie-up with Flipkart to sell the products targeting entry &first time laptop buyers.

ZED Series notebooks and tablets, according to IDC, ruled the top spot in the entry-level category last year in the Middle East, Turkey, Africa and CIS region. For Indian customers, all the products are attractively priced in the range of INR 10,000 -15,000 and can be pre-booked exclusively on Flipkart. The company will start delivering orders from May 3 onwards.

Deepak Bhatia, Global Director for Sales and Marketing I-Life, said, “I-Life is happy and proud to launch its international products in India. In our maiden launch, we bring our flagship ZED Series which is loved by budget-smart consumers across Middle East, Turkey,Africa and the CIS Region. ZED series notebooks are known for premium features,and affordable prices, like the ZED Air Pro (ultra-slim) notebook is the lightest in its categoryweighing 1.16 kg only.”

On partnering exclusively with Flipkart, Mr Bhatia said, “Flipkart’s unparalleled reach and service delivery made it a natural choice for our entry strategy for the Indian market. We are happy to partner with Flipkart to bring world-class products. Indian consumers’ bold and aspirational needs require an equally amazing product. It is our mission to develop innovative products that enhance people’s lives. Our products will address the white space in the affordable computing category, giving customer wider options, in India.”

Hari Kumar, Flipkart’s Senior Director – Electronics said, “We are excited to partner with I-Life to launch its range of budget-smart laptops exclusively for the Indian market. We are confident that I-Life’s product proposition coupled with Flipkart unique capabilities to deliver the widest range of products seamlessly across the length and breadth of the country will go a long way. This would help in catering to the demands of the First Time Laptop buyers and thereby, grow the Laptop market.”

On behalf of Microsoft, Ricardo Davila, WW LDP Lead said, “Microsoft congratulates I-Life for their entry into India market, where we see tremendous opportunities for our Windows devices for growth. I-Life has been a fast-growing partner for us in the Middle East and Africa in the last few years. We believe India customers will enjoy the portfolio of devices i-Life offers with Genuine Windows.”

For after-sale services, I-Life has signed up with F1 Info solutions, India’s leading service provider which will service more than 4500 pin codes within 40 km of service centres.
Abhijit Upadhye, CEO – Jeeves, F1 Solutions said,”Flipkart is the number one destination for buying electronic items. We welcome I-Life in the Flipkart family. Jeeves and F1 Info Solutions have robust service capabilities and are committed to provide full after sales service support to our customers. Flipkart customers can walk into our authorised service centres to get repairs and spares within the warranty period.”

I-Life notebooks and tablets are powered by the latest Intel® Atom Quad Core Processor running on Windows 10 Operating System with 2GB of DDR3L system memory, 32 GB storage, an Intel HD graphic display and up to 10-hour battery life. All products are designed to give the best Windows 10 experience and come with a 1-year warranty.

The ZED series comes with built-in speakers and mic, slots for USB, HDMI and a Micro SD Card reader. ZED Book tablet has front and rear cameras, while ZED AIR and PRO laptop models have built-in webcams.

ZED AIR PRO:
Combining product adaptability with innovative engineering, ZED AIR PRO is a high performance, impressive design laptop. Latest Intel® Quad Core processor offers improved graphics and gaming performance plus impressive power efficiency in ZEDAIR PRO.
Carry it anywhere. With its thin, lightweight design ZED AIR PRO is affordable & easy to pack and carry wherever your day takes you. With ZEDAIR PRO’s immersive display, the HD screen gives you clear & sharp images while watching movies or videos. Speakers deliver rich stereo sound, provides an immersive audio experience and listening to your favourite playlist. And together provide truly stunning entertainment experience.

ZEDAIR PRO gives you the look and feel you want with the strength you need. Surf the web, run different applications, play games and watch movies with a powerful 10,000 mAh battery. ZED AIR PRO has the latest wireless networking that supports faster-than-ever connection speeds. It makes your apps peppy and gives your browsing a big boost.

ZED Air:
ZED Air is thin, light and powerful! Laptop. This notebook has been built for people who are on the move, which ultimately gives the convenience of its thin and portable design. The stunningly slim body of 1.6 cm and impressive tactile finish design features weights 1.36 kg! ZED Air has build in camera, looks elegant and it’s available in Silver and Grey colors. ZED Air is available in 14 inch screen & preloaded Windows 10 which offers multi-tasking features and efficiently get things done.

ZED Book:
The ultraportable detachable laptop is designed to surprise. ZED BOOK is the one of the most beautiful ultraportable that’s also a 10.1-inch Windows tablet. Detach the tablet to work and play anywhere, and dock to enjoy the comfortable keyboard, smart gesture-enabled touchpad and advanced connectivity. Style, power and convenience — ZED BOOK gives you it all!

I-Life won best ‘Compete Partner for the Year 2017’ award from Microsoft for innovation & excellence. With this launch, the company is targeting India’s vast consumer base in tier-1&2 cities. i-Life Digital Technology is one of the fastest growing PC company in the Middle East, Turkey, Africa and CIS region with a presence in 43 countries. The company started its operations in 2012 and within six years it captured the top-spot in affordable notebook and tablet categories in the MEA region, according to IDC, in 2017.

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