YouTube superstars and internet influencers Rhett & Link to appear in Wix Super Bowl spot, bridging the gap between digital and television audiences
Wix.com Ltd. (Nasdaq: WIX) makes a last-minute return to the Super Bowl with its fourth consecutive commercial to air during the big game. Despite a previous decision not to take part this year, Wix will run a 30-second spot appearing in the third quarter of Super Bowl LII on Sunday.
“Yesterday, we got a great offer that we couldn’t refuse to run a spot in the Super Bowl, and although we had less than 24 hours to decide and deliver, we made the decision to go for it,” said Omer Shai, CMO at Wix. “Nothing makes me prouder than to be part of a team that is talented and nimble enough to jump on this creative business opportunity.”
He continued, “For the spot, we decided to extend our partnership with two of our favorite online stars, Rhett and Link. They have the most-watched daily show on the internet and are users and great fans of Wix, so they can truly bridge the gap between our rapidly expanding online audience and the more traditional television viewer. The pair exemplifies the Wix ideal of turning your creativity and passion into your brand and your business.”
Watch the Wix Super Bowl LII ad here: https://www.youtube.com/watch?v=XxvQIaCJ9Xw
Rhett & Link are best known as the hosts of the popular show “Good Mythical Morning,” for their comedy series “Rhett & Link’s Buddy System” and for their award-winning weekly podcast “Ear Biscuits.” Their YouTube channels have a combined subscriber base of 20 million people with over five billion total views. The talented duo also released “Book of Mythicality,” which was number one on the New York Times best-seller list, and sold out the accompanying Tour of Mythicality. Rhett & Link signed their first endorsement deal ever with Wix in October 2017.
“We always said we may return to the Super Bowl, but returning this soon was unexpected for us,” added Shai. “While we had previously decided to focus this year’s marketing efforts online, this sudden broadcast opportunity allows us to bring digital talent to a TV audience on the biggest stage. It is the best of both worlds.”